步入2020，智烽体育正式迎来新的十年。全新征程，初心不改。我们将继续坚持为客户提供专业极致的体育营销服务，并通过体育为客户挖掘和释放更大的价值。

      Into 2020, GSE ushered in a new decade. In this new journey, we will never forget why we started. We will continue to provide our clients with extremely professional sports marketing services, and help them to discover and express more value through sport.

      新年伊始，新冠肺炎疫情让整个体育行业按下了“暂停键”。这场“黑天鹅事件”对各行各业都造成了不同程度的冲击，以线下消费场景为主的体育行业也深陷其中。疫情下的调整与应对，值得思考。是危是机，见仁见智。面对这个突如其来的“农闲期”，让我们有了更多思考的时间。如何为客户提供更多创新服务、如何通过科技应用和营销策略为客户提供更好的体育营销解决方案。

At the beginning of this year, the outbreak of COVID-19 forced the sport industry to press the “pause button”, this "Black swan" incident has caused different degrees of  impacts on various industries, the sport industry, which focus mainly on offline events, is deeply affected. How to adjust and response to the epidemic situation, that’s the question. It’s a crisis or an opportunity, different people have different views. The  unexpected “slack season” gives us more time to think about how to provide our clients with more creative services, and provide them with better sport marketing solutions by using technology applications and marketing strategies.

在过去的一年中，越来越多国际体育赛事落户中国。观赏型竞技体育赛事和参与性群众体育运动同步发展。如何提高赛事的观赏性，通过赛事直播的技术创新让观众和球迷有“沉浸式体验”，如何将赞助商品牌体验融入到观众的赛事体验当中等，这些都是我们在不断思考和研究的方向。

In the past year, more and more international sports events were held in China, competitive sports events and fitness sports developed simultaneously. How to make watching sports events more exciting, and provide spectators and fans with immersive experience by innovating technology for live broadcast of events, and how to integrate sponsors' brand experience into spectators' event experience, those are requires that we are constantly thinking and researching.

我们对未来依旧充满希望，在这个讯息万变的时代，我们始终坚持着对体育的热爱，对客户的关注，以及对极致服务的追求。而这段经历会让更多人重视体育锻炼，提高自身抵抗力，追求更好的生活方式。正如白岩松所说，体育是中国信心的来源，在过去是实力的展现，在现今是世界的桥梁，在未来更是一种生活方式。 There will be a brilliant world for us. In this quickly changing era, we hold our passion on sports, attention for customers, as well as pursuit of extremely considerable services. However, this experience will cause more people paying attention on exercise, improving autoimmunity and lastly going after better life styles. As Songyan Bai said, sports is the source of Chinese confidence, which in the past was the performance of strength, in today is the bridge of the world, and it will eventually be a life style in the future.

让我们共同努力，让体育行业朝着更“健康”的方向发展，让每一个人都感受到体育运动带来的精神愉悦。

Let's work together to make the sports industry more "healthy" and let everyone feel the spiritual pleasure of sports.